Mar 30, 2021
If you have a brick-and-mortar business and are trying to grow your visibility, how should your strategy differ from that of an online business?
My guest today, Stacy Tuschl, has successfully founded and grown both brick-and-mortar businesses and online businesses. Stacy started her own business at the age of 18 in her parents' backyard and turned that company into a multi-million dollar dance studio that she still runs today. She is a bestselling author, the host of The Foot Traffic Podcast, and the founder of the Foot Traffic Formula, which helps small businesses around the world get more customers in the door.
On today’s show, we talk about the differences and similarities of building visibility for both of her businesses, so that you can know if podcast guesting is a good fit for your business.
We also go behind the scenes of Stacy’s own podcast pitching strategy and the role her team plays in supporting her. As the host of The Foot Traffic Podcast, Stacy’s team both pitches her for podcast interviews and helps manage the incoming pitches that she receives. We chat about what that looks like, and what it means for you when the pitches you send go to a “gatekeeper’ rather than the host.
Are you our Action-Taker of the Month? If you’re using anything from this episode in your visibility work - whether pitching yourself, changing up your topic list, or appearing on shows - tag me on Instagram and describe what you’re doing. And if I choose you, you and your business will be featured on the podcast, in my email newsletter, and on Instagram!
Topics covered include:
- The story of how Stacy built her brick-and-mortar business following her experiences in dance
- How to recognize when you are “expert enough” relative to the people that you’re serving
- How her experience of setting up a number of dance studio locations led to her advising small businesses, eventually becoming a paid consultant - and moving into the online world
- The differences and similarities of working on visibility for brick and mortar businesses versus online services and programs - particularly with regards to social media
- When Stacy first became aware of the value of podcast guesting
- How Stacy likes to be pitched for The Foot Traffic Podcast, and how the fact that she has a team working for her on this changes things
- Get a free copy of Stacy’s book, The Implementation Code
Resources mentioned in this episode:
- Get your free downloadable version of Angie's roadmap for podcast pitching success to be notified when the Go Pitch Yourself program reopens
- Book a discovery call to see if Angie can support YOUR visibility needs
- Follow Angie on Instagram - and submit your screenshots when you're ready to Go Pitch Yourself
- Get more info on Angie's website including details of the Go Pitch Yourself program
- Listen to episode 490 of The Foot Traffic Podcast: Stacy Takes The Hot Seat: Team FTF Interviews Stacy
- Get your free copy of Stacy’s book, The Implementation Code, at www.implementationcode.co/freebook (you’ll only pay for the shipping and handling)
- Visit Stacy’s website and listen to The Foot Traffic Podcast
- Check out Stacy’s Foot Traffic Formula program
- Follow Stacy on Instagram, Facebook, LinkedIn and Pinterest
Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word!
Can’t wait to connect again!
Feel like you need a little support in getting started pitching yourself?
>>> Get a free downloadable version of my roadmap for podcast pitching success
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Special thanks to Steve Woodward at PodcastingEditor.com for handling all the behind-the-scenes tech pieces of production.